"Good Link Bait - Is the kind of work that an author can take pride in because it represents the culmination of a long process or a substantial burst of inspiration. It should also be considered exceptional in its space and provide value to users. In order to be link bait it also has to get links.
Bad Link Bait - Is the type of content that is intentionally inflammatory, outlandish, insulting, off-base or just meant to rub people the wrong way. But to be classified as “link bait” it has to pick up links. Otherwise, it’s just making a fool of yourself in public."