If one thing makes you think of another thing, you form a connection between them in your mind. The more connections you have, the better access you have to cross-connections. The more things something can remind you of, the more you know about it, or are learning about it.
Technological singularity: "hypothetical future emergence of greater-than-human intelligence through technological means, very probably resulting in explosive superintelligence"
"The risks in developing superintelligence include the risk of failure to give it the supergoal of philanthropy. One way in which this could happen is that the creators of the superintelligence decide to build it so that it serves only this select group of humans, rather than humanity in general."